Drive the highest quality Vehicle Detail Page traffic by finding in-market car buyers who are actively shopping for the cars you have on the lot.
Inventory Targeting
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How It All Works
AutoSync Inventory Feed
- No need for data feeds
Unlike many other advertising technologies, the AAN’s AutoSync intelligently scans your website to find every piece of inventory you have on your lot without the need for a data feed. AutoSync automatically collects information regarding the make, model, year, price, photos, trim, color and class of every piece of inventory on your website.
- Updated daily
AutoSync updates your ads daily to make sure they reference the most up-to-date information. This means that your ads will be up to date even if you have added or removed inventory, changed your pricing or have updated your images. Best of all, you don’t have to lift a finger to do it.
MarketMatch Data Engine
1. Identify buyers and determine vehicle preferences
The MarketMatch Data Engine creates individual buyer preference profiles by tracking all the review, research and inventory pages an online shopper visits.
2. Match vehicles to interested shoppers
Using these individual buyer profiles, the MarketMatch Data Engine then matches cars on the lot that match the shopper’s interests.
3. Dynamically generate hyper-targeted advertising
Local online car shoppers are served ads with inventory from the dealer that best match their vehicle preferences.
4. Retarget shoppers
Unlike typical retargeting that re-targets with generic brand messaging, the shopper is retargeted with the specific vehicles of interest, along with unseen vehicles that are similar, as they consume other content online.
VINDirect Ad Units
1. Drive directly to Vehicle Detail Pages
Unlike typical display advertising that drives traffic to a generic landing page, the Auto Audience Network’s VINDirect ad units drive local, in-market car shoppers directly to the Vehicle Detail Page of interest.
2. Dynamically generated and inventory-based
Rather than advertising a generic offer, the VINDirect ad units are inventory based and dynamically created based on the dealer’s inventory and the car shopper’s vehicle interests.
3. Available in native and all standard sizes
VINDirect ads are available in all standard IAB ad sizes including mobile. Additionally, VINDirect ads also run in native and in-image ad positions, perfectly matching the content on the page. This proprietary in-image advertising lives on the main image of popular car review sites and matches the make, model and year of the car being reviewed.
4. Mobile & tablet friendly
Consumers are continuing to increase their activity on mobile and tablet devices. VINDirect ad units are created in HTML5 which enables them to run across all mobile and tablet devices.
5. Designs that match your brand
All VINDirect ads can be customized to match OEM or dealership branding including preferred call-to-actions and personalized messaging.
The Results
This program converts at a higher VDP Goal Conversion Rate at than Google Adwords, the Google Display Network and most Facebook Advertising.
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Higher Google Goal Conversion Rate for Vehicle Inventory than SEM Advertising
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Higher Goal Conversion Rate than Display Advertising
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Higher Goal Conversion Rate than Non-VDP Based Facebook Advertising