You’ve seen Facebook in the news lately. Most likely for negative reasons as it works to suppress the pressures mounting against its data policies and the recent Cambridge Analytica scandal. But still, Facebook makes more than $40 billion a year. It has the power to swing elections, and it is used by more than one…

Read More

For many dealerships, email marketing was their first endeavor into the digital marketing sphere. As time went on their databases grew, subsequently creating the automotive industry’s first digital custom audience that was unique with each dealership. Email marketing has stood the test of time over the years and continues to be an integral part of…

Read More

The age of “Tra-Digital Marketing” is here. But what is Tra-Digital Marketing? It’s the combination of Traditional Marketing and Digital Marketing into one perspective to accomplish your advertising campaign goals. This combination of multiple lead-generating pipelines funneling customers to your BDC and showroom is a modern approach to driving an increase store traffic. It’s something…

Read More

Remember the age-old saying “Location, Location, Location…”? It’s a phrase that applies to a lot of things, from Real Estate sales to Military might. It is also central to advertising, as your ad placements are crucial to the success of your business. When looking deeper into advertising budgets, we see just how present dealers are in…

Read More